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Review of Skimlinks



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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Skimlinks

Skimlinks REVIEW

Skimlinks Quick Facts:

 
  1. Program name: Skimlinks
  2. URL: http://skimlinks.com/
  3. Country: UK
  4. Ad types: Text links, in-text ads, product feeds
  5. Ad formats/sizes: Please refer to the links above for more details and samples
  6. Commission types / Payment Model: CPA
  7. Rate per click/lead/etc: N/A
  8. Payment methods: PayPal, check, bank transfer
  9. Minimum payout: $10
  10. Payout percentage share with publishers: 75% for text links, variable for in-text ads
  11. Payment frequency: NET 30 but payments take up to 60 days to clear due to refund policies
  12. Auto-accepts ads / option for manual ad approval: Limited control over ad placement
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Average skills to setup, moderate effort to manage
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: None, does not overwrite other affiliate links
  17. Requirements / Restrictions: No illegal content, requirements for server response and redirect times can be found in their terms of service
  18. Coverage and Geographic focus: Global coverage, optimized for audiences from North America, United Kingdom, Western Europe and Australia.
  19. Support/troubleshooting: Knowledge base and support ticket system can be found here
  20. Contact info: Contact information, maps and online contact form can be found here

Skimlinks Review

SkimLinks Logo

Skimlinks is an ad network that provides affiliate linking methods and affiliate advertisements from over 17,000 online merchants including Amazon, eBay, Target, BestBuy, Zappos and many more. Skimlinks is one of over a hundred such programs we review on experienced-people.co.uk.

They offer three different marketing products SkimLinks, SkimWords and EveryFeed. SkimLinks are affiliate text links that are cleverly masked to look exactly like ordinary links. SkimWords are in-text ads  that are dynamically generated on specific product references and are again, automatically affiliated on-click. EveryFeed ads are product feeds with natural merchant URLs that nonetheless yield affiliate sales for the publisher via redirection through SkimLink’s network.

Generally, all their ads turn normal product links and product references into their equivalent affiliate links unbeknownst to visitors. The whole process works behind the scenes and visitors cannot see where they are really going unless they employ certain tricks SkimLinks suggests publishers to use in order to tell if SkimLinks are working on their sites; yes the true nature of the ads is really well concealed!

However, the above might not resonate well with many publishers who strive to be honest and straightforward with their visitors as the whole strategy of SkimLinks can arguably be described as deceptive towards the public.

SkimLinks encourages publishers to disclose to their users and comply with the FTC regulations. Sadly, their disclosure terms turn out to be nothing more than self-promotion and yet another means to get more referrals to join the program with “disclosure badges” and links that earn the publisher even more commissions.

The program is very serious about keeping the true nature of their ads from the public. Their terms of service include requirements for server response and redirect times in order to prevent visitors from seeing the actual redirection taking place!

Overall, SkimLinks employs an interesting strategy to promote and sell affiliate products through their ads; a strategy that unfortunately relies most heavily on deception and maintaining a sense of false security for visitors, encouraging them to click on links that look “clean” but are in fact promotional affiliate links. If you can stomach doing that to your visitors, then maybe SkimLinks can be a viable monetization option for your sites. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about Skimlinks at our Skimlinks forum thread.


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