|
CHITIKA |
ADSENSE |
| Age: A few months old |
About 3 years old |
| Size: Small but growing fast |
Size: Market leader though there are
some rumours that it has been losing publishers to YPN and Chitika. |
| In beta and still improving |
Out of beta a long time ago but still improving |
| Restrictions on entry: Low |
Restrictions on entry: Low |
| Appearance: All ads have
graphics, text, mouseover interactivity. Visitors can search from
within the ad, see price comparisons and reviews without leaving the
site |
Mostly text ads. Some graphics ads
available but they are static ads and only appear rarely |
| CTR: CTR is believed to be slightly lower than
the CTR Adsense achieves in similar spots |
CTR is marginally higher than Chitika |
| EPC: EPC is generally much
higher than Adsense |
Lower EPCs and SmartPricing trimming
EPCs is quite common |
| eCPM: Effective earnings per
thousand page views is higher (based on reports elsewhere and our own
experiences) |
Lower eCPM and lower total earnings
despite the higher CTR. |
| Disclosure: Does not allow
you to disclose very much about stats/earnings |
Does not allow you to disclose very
much about stats/earnings |
| TOS: Terms and Conditions: Medium/strict
|
Terms and Conditions: Strict |
| Contextual ads but ability to
turn off context and specific a product, keyword, keywords, or a
rotation of keywords/products |
Contextual only. Does not allow you
to specify keyword but you can mark a portion of text on the page that
you want Google to base the ad-targeting on. |
| Search: A search facility built into the ad
block |
No search facility with the ad unit but you can use a
Google search box elsewhere on the page. |
| Quantity of ads: There is no limit to the
number of ads you can have on the page but they recommend no more than
three |
There is a maximum of three ads, one search box and
one "Ad Links" per page |
| Code Modification: Several
code modifications are allowed: to enable/disable search functions, to
specify keywords, and various others |
No code modification is allowed
under any conditions. |
| Ad sizes: 10 of the most popular ad sizes are
offered ranging from 728x90 to 180x150. |
11 sizes offered in all, six of which take only text
ads and not image ads |
| Colours: a 256 colour palette
is offered for Border, Background, Title, and Text |
a 256 colour palette is offered for
Border, Background, Title, and Text and Background |
| Font control: Allows you to specify font, font
options etc within the code. |
You cannot change the font |
| Stats: Limited stats - shows
you Date | Impressions | Clicks | Revenue. They have promised to add
to this and offer more stats information in due course |
Have refined their stats to provide
a range of breakdowns - by channel, by date etc. Much better than
Chitika stats for the moment |
| Referral program: Pays 10% of what your
referred webmasters makes |
No referrer program |
| Payment terms: 30 days net |
30 days net |
| Payment: Paypal. Cheque/Check offered
if amount is more than $50. Minimum payout $10 |
Options of cheque by post, check by FedEx but,
crucially, can also pay by electronic funds transfer to most countries
but not Paypal. Minimum payout $100 but will clear sub-$100 accounts
at end of each year. |
| Chitika pays a fixed 60% of earnings to the publisher |
Has a complex system called SmartPricing which
discounts publisher income depending on what conversion rates their
clicks generate. Google does not disclose the SmartPricing formula or
how much is discounted from publishers' income. It's very much a
matter of trusting them. |
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