Making money from social shopping
(by a guest writer)
Promoting merchandise on Social Shopping sites: Online ordering is
here to stay and only gets bigger year on year. Today it is a multi billion dollar industry. With the
rise of
Social Shopping communities it is easier than ever to bring new customers into
an ecommerce web site to increase your revenue.
One of the easiest shopping community for generating traffic is Kaboodle. If you
are unfamiliar with these types of sites here's a quick low down. Basically,
the user sets up a free account and adds products he
likes from any site (subject to a few restrictions). It's
just like using StumbleUpon, by
going to a product page clicking the Kaboodle button in the toolbar and entering a
short comment about the item the user adds that product. Other Kaboodle
members are then able to find this
product in their search results and follow the
link to the user's store to purchase it. If more people comment or add a product
it becomes more popular and may show up more often. Social shopping sites also
represent an opportunity for you to better understand your customers and what
they're looking for.
 Some other Social
Shopping sites you may take a look at are
ThisNext.com,
Wists.com and
StyleHive.com.
Like
Shopping and Social Networking? Try Social Shopping: An article from the
New York Times, this covers not just the direct benefit accruing to merchants
who leverage social shopping but also covers the other monetizing
opportunities, e.g. from the point of view of the social shopping site itself.
Merchants also find that social shopping networks are excellent sources of
PPA/PPC
traffic.
A run down of the major social shopping sites can be found
here.
As
entrepreneur.com says, there is a window of opportunity here, social
shopping sites that are free at the moment aim to move to a charging model so
strike while this iron is hot!
In fact,
there are some who believe that social networking doesn't have a future
and will ultimately become integrated with social shopping.
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